THE ONLY
NEGOTIATION BOOK
YOU WILL EVER NEED

This path-breaking book distills the keys to negotiation success into five simple strategies. Equipped with these tools, you’ll be ready to bargain with a CEO, a car dealer, or a 7-year-old.

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THE FIVE TOOL NEGOTIATOR
APPROACH IS…

UNIVERSAL

The fundamentals of successful negotiating are the same in any context. The Five Tool Negotiator will teach you how to negotiate with anyone, anywhere, about anything.

RIGOROUS

The principles are simple, but they are built on decades of research in economics, decision theory, game theory, behavioral economics, cognitive psychology, social psychology, business, and law.

MANAGEABLE

When you finish reading the book, you’ll just need to remember five bullet points to hit the world and double your negotiation success: Bargaining Zone Analysis, Persuasion, Deal Design, Power and Fairness Norms.

Equipped with these simple yet sophisticated tools, you’ll be ready to bargain with a CEO, a car dealer, or a 7-year-old. It is the only negotiation book you will ever need.

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MEET THE AUTHOR

RUSSELL KOROBKIN

RUSSELL KOROBKIN is the Richard C. Maxwell Distinguished Professor of Law at UCLA. He has taught negotiation to law and business school students, and trained professionals in negotiation, across the globe for 25 years. He is a frequent speaker on negotiation skills and strategies and serves as a mediator for legal disputes.

He has published more than 50 scholarly articles, academic books, and textbooks, not only on negotiation and dispute resolution, but also on contract law, health care law, biomedical research and legal theory. His academic work relies heavily on experimental research in behavioral economics and social psychology on how people evaluate information, form preferences and make decisions, and the consequences that these processes have on how people behave in the world.

EVENTS AND TRAINING

Professor Korobkin speaks at conferences and corporate events. He also conducts “Five Tool Negotiator” training programs for companies and organizations.

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